Track exactly where every enquiry comes from so you can measure marketing performance with clarity.

• Attribute leads to Google, Meta (Facebook/Instagram), organic search, referrals, and direct traffic.
• Compare lead volume and quality by channel — not just clicks.
• Identify which sources produce appointments and which produce drop-offs.
• Monitor performance over time to spot trends and seasonality.

This gives you a reliable view of what is driving enquiries and where to focus spend.

Follow leads from initial enquiry through to booking and attendance, with measurable outcomes at each step.

• Total enquiries by date range and by source.
• Contacted vs not contacted — with conversion rates by channel.
• Appointment booking percentage from enquiries.
• Attendance and DNA rates so you can understand real pipeline value.

See exactly where conversion is being lost and what to improve to increase bookings.

Response time affects conversion. Track how quickly leads and referrals are followed up across the practice.

• Time to first contact (average and median).
• Time from enquiry to booked appointment.
• Time from referral received to triage and booking.
• Identify outliers where follow-up exceeds internal targets.

This helps reduce delays, tighten workflows, and improve enquiry-to-appointment conversion.

Go beyond lead volume and understand which sources generate the most income for the practice.

• Income summaries by channel so you can compare ROI across platforms.
• Identify which channels drive higher-value patients and treatments.
• Compare revenue performance over time to measure campaign impact.
• Use results to guide budget allocation based on outcomes, not assumptions.

This makes it easier to prioritise the channels that consistently generate profitable growth.

Track clinician performance using consistent reporting on consultations, treatment plans, and acceptance.

• Treatment plan acceptance and conversion rates by clinician.
• Conversion from consultation to treatment start.
• Performance trends over time to support coaching and planning.
• Optional breakdown by treatment type and lead/referral source.

This provides objective insights while keeping reporting consistent across the practice.

Get visibility into workload and referral flow across your team and services, with clear reporting for accountability.

• Team activity reports showing follow-ups and actions completed by each team member.
• Workload distribution across staff, with response times and completion rates.
• Referral source percentages showing where referrals are coming from.
• Specialty reporting to identify which services receive the most referrals.
• Internal referral reporting, including which clinicians are referring and where referrals are directed.

This supports better resource planning, improves operational consistency, and highlights growth opportunities.